Dave Thomas May Just Roll In His Grave...

So has anybody else seen the most recent Wendy's commercials? I have a major bone to pick with them and this is a good place to get it out. Because yelling at my tv doesn't seem to be doing much good anymore. And in case you haven't seen it, their new slogan/catchphrase is:

"Wendy's. It's waaaay better than fast food."

Huh?!? Um, yeah, I hate to break this to you, Wendy's, but fast food is exactly what you are!! If your burgers arrive from a mega-meat processing plant and you have to pour a liquid mix into the shake machine, that pretty much defines fast food. What's even more ironic is that on the Wendy's website, they make the statement that "we're unrivaled in our passion for giving people what they want." Exactly. Because people want to believe that they're not really eating fast food and it's pretty easy to reinforce that belief to our media-driven culture by using slippery language in their marketing. And don't even get me started on the more recent Mcdonald's commercials, which are trying to brainwash the public into believing that their food is "all-natural." I think I better give Morgan Spurlock a call...